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TikTok Ads CPC by Ad

CPC (Cost Per Click) is a metric that measures the cost an advertiser pays each time a user clicks on their ad on TikTok. It is calculated by dividing the total cost of the ad by the number of clicks received.

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CPC by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPC by Ad"?
CPC, or cost per click, is a metric in TikTokAds that refers to the amount of money advertisers pay for each click on their ad. This metric is important because it helps advertisers measure the effectiveness of their ad campaigns and optimize their ads to achieve better results. A higher CPC means that the advertiser is paying more for each click, which could indicate inefficiencies in the ad campaign or a highly competitive ad space. Conversely, a lower CPC could mean that the ad is performing well and attracting more clicks at a lower cost.
Example: A skincare brand wants to measure the effectiveness of their TikTokAds campaign. They use the CPC by Ad metric to determine the cost per click of each individual ad to see which ones are performing best and adjust their strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPC by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC by Ad on the Performance screen
  6. 6
    Get CPC by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPC by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    CPC (Cost Per Click) is a metric that measures the cost an advertiser pays each time a user clicks on their ad on TikTok. It is calculated by dividing the total cost of the ad by the number of clicks received.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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