CPC (Cost Per Click) is a metric that measures the cost an advertiser pays each time a user clicks on their ad on TikTok. It is calculated by dividing the total cost of the ad by the number of clicks received.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Ad using Databox, follow these steps:
"Clicks by Ad" is a metric that measures the number of times users have clicked on a specific ad within a given time frame. It helps quantify the ad's effectiveness in driving user engagement and can help optimize ad placements.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
Reach by Ad is a metric that tells you the number of unique users who saw your ad at least once. It helps you measure the potential size of your audience.
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
CPA stands for Cost Per Acquisition. It is a metric used in TikTokAds to measure the total cost of acquiring a customer. It is calculated by dividing the total cost of the ad by the number of conversions, such as a purchase, sign-up, or download. A lower CPA suggests that the ad campaign is more effective in acquiring customers.
The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
Real-time CVR (conversion rate) by Ad is a metric that measures the percentage of clicks on an ad that resulted in a conversion (such as a sale or lead) within a short period of time, providing real-time feedback on ad effectiveness.
Paid Shares by Campaign is a metric that measures the number of times your TikTok ad was shared by users who saw it, after clicking on it. It shows how effectively your ad content resonated with viewers and encourages them to spread the word on your behalf.