CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad Group using Databox, follow these steps:
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ads.
Reach by Ad Group is a metric that indicates the total number of unique TikTok users who have seen an ad within a particular ad group during a specified time period. It helps measure the effectiveness of targeting and ad delivery strategies.
The Real-time Conversions by Ad Group metric is a measure of the number of conversions generated by an ad group in real-time. It helps advertisers to monitor the immediate impact of their ads on audience behavior and optimize their campaigns accordingly.
Real-time CPA (Cost per Acquisition) by Campaign is a metric that shows the average cost incurred to acquire a customer for a specific campaign in real-time. It helps to monitor and optimize campaigns to achieve the desired outcome efficiently.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
The Paid Shares by Ad Group metric shows the number of times users shared your ad after being served it through paid promotion, allowing you to optimize your ad groups for increased engagement and virality.