CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad Group using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
The Real-time Conversions by Campaign metric allows you to view the number of conversions generated by a specific campaign in real-time, enabling you to make informed adjustments to your ads and target audience for optimal results.
Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
Real-time CVR by Ad Group is a performance metric that measures the conversion rate of a specific ad group in real-time. It helps to optimize ad spend and adjust ad strategies based on the data to achieve maximum ROI.
Paid Shares by Campaign is a metric that measures the number of times your TikTok ad was shared by users who saw it, after clicking on it. It shows how effectively your ad content resonated with viewers and encourages them to spread the word on your behalf.
Paid Profile Visit Rate by Ad Group measures the percentage of users who visit a profile after clicking on a paid ad. It helps evaluate ad effectiveness in directing users to a profile.