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TikTok Ads Paid Profile Visit Rate by Ad

Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.

With Databox you can track all your metrics from various data sources in one place.

Paid Profile Visit Rate by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Profile Visit Rate by Ad"?
The Paid Profile Visit Rate metric measures the number of times a user visits a TikTok profile after seeing a paid ad for that profile. It is calculated by dividing the number of paid profile visits by the number of times the ad was shown. This metric indicates how effective an ad is at driving users to a profile and can be used to evaluate the success of a TikTok ads campaign. A high paid profile visit rate suggests that the ad was well-targeted and engaging, and encourages users to learn more about the profile.
Example: A beauty brand can use Paid Profile Visit Rate by Ad metric to see how many people clicked on their ad to visit their TikTok page and learn more about their products, helping them track the success of their ad campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Profile Visit Rate by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Profile Visit Rate by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Profile Visit Rate by Ad on the Performance screen
  6. 6
    Get Paid Profile Visit Rate by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Profile Visit Rate by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Paid Profile Visit Rate by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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