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TikTok Ads Engagement Overview
Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.
TikTok Ads
Frequency by Campaign
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Frequency by Campaign"?
Frequency by Campaign is a metric in TikTokAds that indicates the average number of times an individual user has seen an ad within a specific campaign. This metric helps advertisers gauge the effectiveness of their ad campaigns by determining the level of ad fatigue or saturation among their target audience. A high frequency can indicate that the ad is being shown too frequently and may need to be paused, tweaked, or refreshed to maintain user engagement. Conversely, a low frequency may suggest that the reach of the ad campaign needs to be increased.
Example: For a beauty brand campaign targeting Gen Z, a high frequency per campaign could indicate that the same ad is being shown multiple times to the same users, potentially leading to ad fatigue and negatively impacting engagement.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Frequency by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Campaign using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Frequency by Campaign on the Performance screen
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6Get Frequency by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Frequency by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads Frequency by Campaign included in Dashboard Templates 1
General
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DescriptionFrequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
Related Metrics
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TikTok Ads
Total Cost by Ad
Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
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TikTok Ads
CTR by Ad Group
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
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TikTok Ads
Cost per 1,000 People Reached
Cost per 1,000 People Reached is the amount of money spent on a TikTok Ads campaign to reach 1,000 unique users on the platform. It helps measure the efficiency and effectiveness of your ad spend in reaching your target audience.
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TikTok Ads
CPA by Ad Group
CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
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TikTok Ads
Real-time CPA
Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
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TikTok Ads
Real-time CVR by Ad Group
Real-time CVR by Ad Group is a performance metric that measures the conversion rate of a specific ad group in real-time. It helps to optimize ad spend and adjust ad strategies based on the data to achieve maximum ROI.
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TikTok Ads
Paid Likes
Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
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TikTok Ads
Paid Shares by Ad
Paid Shares by Ad is a TikTokAds metric that measures the number of times users shared an ad and the corresponding cost. It helps gauge the effectiveness of ad content in encouraging sharing.
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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