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TikTok Ads Frequency by Campaign

Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.

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Frequency by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Campaign"?
Frequency by Campaign is a metric in TikTokAds that indicates the average number of times an individual user has seen an ad within a specific campaign. This metric helps advertisers gauge the effectiveness of their ad campaigns by determining the level of ad fatigue or saturation among their target audience. A high frequency can indicate that the ad is being shown too frequently and may need to be paused, tweaked, or refreshed to maintain user engagement. Conversely, a low frequency may suggest that the reach of the ad campaign needs to be increased.
Example: For a beauty brand campaign targeting Gen Z, a high frequency per campaign could indicate that the same ad is being shown multiple times to the same users, potentially leading to ad fatigue and negatively impacting engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Campaign on the Performance screen
  6. 6
    Get Frequency by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Frequency by Campaign from TikTok Ads in Databox GET STARTED

TikTok Ads Frequency by Campaign included in Dashboard Templates 1

  • Live view

    TikTok Ads Engagement Overview

    Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.

    TikTok Ads

General

  • Description
    Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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