Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Campaign using Databox, follow these steps:
Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
The Result by Ad metric measures the performance of an ad campaign by tracking the actions or conversions taken by users after being exposed to the ad. It allows advertisers to analyze the effectiveness of their ads and optimize future campaigns for better results.
Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
The Real-time Result by Ad metric allows you to see the performance of your ad campaigns in real-time, providing instant feedback on key metrics such as impressions, clicks, and conversions. This allows you to quickly identify which ads are performing best and adjust your strategy accordingly.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
The Paid Comments metric measures the number of comments on a TikTokAds campaign that were paid for as part of an ad campaign, rather than organic comments generated by users.
Paid Shares is a metric that measures the number of times users share your TikTok ad with their network after being incentivized or paid to do so. It helps you gauge the effectiveness of your influencer marketing campaigns.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.