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TikTok Ads Total Cost by Ad

Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.

With Databox you can track all your metrics from various data sources in one place.

Total Cost by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Cost by Ad"?
Total Cost by Ad is a metric in TikTokAds that measures the total cost of ad spend for a specific ad set or individual ad. It takes into account all costs associated with running the ad, such as the cost of impressions, clicks, and conversions. This metric is helpful in understanding the overall cost of running a successful advertising campaign and can be used to determine the return on investment (ROI) of your ad spend. By monitoring this metric, you can optimize your budget and ensure that you are getting the most value for your advertising dollars.
Example: An e-commerce company can use the Total Cost by Ad metric to compare the cost of running ads on different social media platforms and determine which platform is yielding the highest return on investment.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Cost by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Cost by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Cost by Ad on the Performance screen
  6. 6
    Get Total Cost by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Cost by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Total Cost by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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