Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Cost by Ad using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
Real-time CVR by Campaign is a metric that measures the conversion rate of a specific TikTok Ads campaign in real-time. It provides insights into the performance of a campaign and can be used to optimize ad spend and improve overall campaign performance.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
Paid Comments by Ad is a TikTokAds metric that measures the number of comments on an ad that were paid for by the advertiser. It helps to determine the level of engagement generated by the ad and the effectiveness of the ad messaging.