The average cost for each result from your ad during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time Cost Per Result by Ad Group using Databox, follow these steps:
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.
Paid Profile Visit Rate by Ad Group measures the percentage of users who visit a profile after clicking on a paid ad. It helps evaluate ad effectiveness in directing users to a profile.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results. SKAN metrics are data for iOS 14 Dedicated Campaigns.
CPA stands for Cost Per Acquisition. It is a metric used in TikTokAds to measure the total cost of acquiring a customer. It is calculated by dividing the total cost of the ad by the number of conversions, such as a purchase, sign-up, or download. A lower CPA suggests that the ad campaign is more effective in acquiring customers. SKAN metrics are data for iOS 14 Dedicated Campaigns.