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TikTok Ads CTR by Ad

CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.

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CTR by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad"?
CTR, or Click-Through Rate, is a performance metric that measures the number of clicks on an ad per number of times the ad was shown. It is calculated by dividing the number of clicks on an ad by the number of impressions (i.e., times the ad was shown) and multiplying the result by 100 to express it as a percentage. A higher CTR indicates that an ad is engaging and relevant to the audience, while a lower CTR may indicate that the ad is not resonating with the target audience. As a TikTok Ads expert, optimizing CTR is critical for achieving campaign success and maximizing ROI.
Example: A TikTokAds campaign promoting a new makeup line had a CTR by Ad of 2%, indicating that the audience found the ads engaging and were motivated to interact with the content.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad on the Performance screen
  6. 6
    Get CTR by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CTR by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, all-time and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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