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TikTok Ads CTR by Ad

CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CTR by Ad"?
CTR, or Click-Through Rate, is a performance metric that measures the number of clicks on an ad per number of times the ad was shown. It is calculated by dividing the number of clicks on an ad by the number of impressions (i.e., times the ad was shown) and multiplying the result by 100 to express it as a percentage. A higher CTR indicates that an ad is engaging and relevant to the audience, while a lower CTR may indicate that the ad is not resonating with the target audience. As a TikTok Ads expert, optimizing CTR is critical for achieving campaign success and maximizing ROI.
Example: A TikTokAds campaign promoting a new makeup line had a CTR by Ad of 2%, indicating that the audience found the ads engaging and were motivated to interact with the content.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad on the Performance screen
  6. 6
    Get CTR by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad
TikTok Ads integration with Databox Track CTR by Ad from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, allTime, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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