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TikTok Ads Real-time CPA

Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.

With Databox you can track all your metrics from various data sources in one place.

Real-time CPA 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Real-time CPA"?
Real-time CPA (Cost per Action) is a performance metric in TikTokAds that measures the cost incurred for each action taken by viewers in response to an advertisement. It can include clicks, app installs, or any other desired action. The data is updated in real-time, providing advertisers with immediate feedback on the effectiveness of their campaigns and allowing them to make necessary adjustments to optimize their ROI and drive higher conversion rates. Real-time CPA enables marketers to track the success of their campaigns and adjust their strategies accordingly.
Example: Real-time CPA is a powerful metric for optimizing ad performance on TikTok. For example, an e-commerce company can track the CPA of a new product launch campaign in real-time to adjust their spending throughout the day and ensure they get the most ROAS.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Real-time CPA in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Real-time CPA using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Real-time CPA on the Performance screen
  6. 6
    Get Real-time CPA performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Real-time CPA
TikTok Ads integration with Databox Track Real-time CPA from TikTok Ads in Databox GET STARTED

Basics

  • Description
    Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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