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TikTok Ads Real-time CPA

Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.

With Databox you can track all your metrics from various data sources in one place.

Real-time CPA 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Real-time CPA"?
Real-time CPA (Cost per Action) is a performance metric in TikTokAds that measures the cost incurred for each action taken by viewers in response to an advertisement. It can include clicks, app installs, or any other desired action. The data is updated in real-time, providing advertisers with immediate feedback on the effectiveness of their campaigns and allowing them to make necessary adjustments to optimize their ROI and drive higher conversion rates. Real-time CPA enables marketers to track the success of their campaigns and adjust their strategies accordingly.
Example: Real-time CPA is a powerful metric for optimizing ad performance on TikTok. For example, an e-commerce company can track the CPA of a new product launch campaign in real-time to adjust their spending throughout the day and ensure they get the most ROAS.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Real-time CPA in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Real-time CPA using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Real-time CPA on the Performance screen
  6. 6
    Get Real-time CPA performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Real-time CPA
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Real-time CPA from TikTok Ads in Databox GET STARTED

General

  • Description
    Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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