Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time CPA using Databox, follow these steps:
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ads.
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
The Real-time Conversions by Campaign metric allows you to view the number of conversions generated by a specific campaign in real-time, enabling you to make informed adjustments to your ads and target audience for optimal results.
Paid Followers is a metric that tracks the number of followers gained through paid advertising efforts on TikTok. It helps businesses measure the success of their campaigns and evaluate the return on investment for their ad spend.
Paid Shares is a metric that measures the number of times users share your TikTok ad with their network after being incentivized or paid to do so. It helps you gauge the effectiveness of your influencer marketing campaigns.
Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.