Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time CPA using Databox, follow these steps:
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
Paid Shares by Campaign is a metric that measures the number of times your TikTok ad was shared by users who saw it, after clicking on it. It shows how effectively your ad content resonated with viewers and encourages them to spread the word on your behalf.