Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Result Rate by Ad Group using Databox, follow these steps:
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
The Real-time Conversions by Campaign metric allows you to view the number of conversions generated by a specific campaign in real-time, enabling you to make informed adjustments to your ads and target audience for optimal results.
Real-time CVR by Campaign is a metric that measures the conversion rate of a specific TikTok Ads campaign in real-time. It provides insights into the performance of a campaign and can be used to optimize ad spend and improve overall campaign performance.
Real-time CVR (conversion rate) by Ad is a metric that measures the percentage of clicks on an ad that resulted in a conversion (such as a sale or lead) within a short period of time, providing real-time feedback on ad effectiveness.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.