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TikTok Ads Result Rate by Ad Group

Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.

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Result Rate by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Result Rate by Ad Group"?
Result Rate by Ad Group is a TikTokAds metric that measures how well an ad group is achieving its objectives. It shows the percentage of users who completed the desired action after seeing an ad from that ad group. This metric can help advertisers identify which ad groups are performing well and which ones need improvement, allowing them to optimize their campaigns for better results. A higher result rate suggests that the ad group is targeting the relevant audience and engaging them effectively, while a lower result rate indicates that the ad group needs further optimization or targeting adjustments.
Example: The Result Rate by Ad Group metric can help determine which ad group is driving the most conversions for a fitness brand looking to increase online purchases of their workout equipment.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Result Rate by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Result Rate by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Result Rate by Ad Group on the Performance screen
  6. 6
    Get Result Rate by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Result Rate by Ad Group
TikTok Ads integration with Databox Track Result Rate by Ad Group from TikTok Ads in Databox GET STARTED

Basics

  • Description
    Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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