CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign using Databox, follow these steps:
CPM (cost per thousand impressions) by Campaign is a metric that measures the cost of reaching 1,000 people through a particular ad campaign on TikTok. It calculates the cost of each ad impression and helps advertisers compare the efficiency of different campaigns to determine which ones are yielding the best results.
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
Frequency by Ad metric measures how often an individual TikTok user views a particular ad. It helps advertisers evaluate the effectiveness of their ad campaign and avoid ad fatigue by limiting the number of times an ad is shown to the same audience.
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
Real-time CVR by Ad Group is a performance metric that measures the conversion rate of a specific ad group in real-time. It helps to optimize ad spend and adjust ad strategies based on the data to achieve maximum ROI.
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
Paid Shares by Ad is a TikTokAds metric that measures the number of times users shared an ad and the corresponding cost. It helps gauge the effectiveness of ad content in encouraging sharing.