CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign using Databox, follow these steps:
The cost per click (CPC) by ad group metric measures the average amount an advertiser pays per click in each ad group, providing insight into ad performance and cost efficiency.
CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
Real-time CPA (Cost per Acquisition) is a performance metric that calculates the average cost of acquiring a user who takes a specific action, such as making a purchase or filling out a form, in real-time.
Real-time CPA by Ad Group is a metric that shows the cost per action (CPA) of each ad group in real-time. It helps to evaluate the performance of individual ad groups and make necessary adjustments to optimize ad spend and improve conversion rates.
Paid Likes by Ad Group is a metric that measures the total number of likes that a particular ad group has received through paid advertising efforts on TikTok. It helps to track engagement and audience reactions to specific ad groups and optimize social media advertising strategies accordingly.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results. SKAN metrics are data for iOS 14 Dedicated Campaigns.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion. SKAN metrics are data for iOS 14 Dedicated Campaigns.