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TikTok Ads CVR by Campaign

CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.

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CVR by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CVR by Campaign"?
The CVR by Campaign metric in TikTokAds refers to the Conversion Rate of a particular campaign. It is the percentage of users who clicked on the ad and then took a specific action (such as making a purchase, filling out a form, etc.). This metric provides valuable insights into the effectiveness of a specific campaign, helping advertisers to optimize their ad targeting and messaging to boost conversions. By analyzing the CVR by Campaign, advertisers can make data-driven decisions to improve their campaign's performance and drive more meaningful engagement with their target audience.
Example: A beauty brand can use the CVR by Campaign metric to compare the effectiveness of different ads promoting their new lipstick line.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CVR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR by Campaign on the Performance screen
  6. 6
    Get CVR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR by Campaign
TikTok Ads integration with Databox Track CVR by Campaign from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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