Paid Likes by Ad Group is a metric that measures the total number of likes that a particular ad group has received through paid advertising efforts on TikTok. It helps to track engagement and audience reactions to specific ad groups and optimize social media advertising strategies accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Likes by Ad Group using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.
The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Campaigns.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Profile Visit Rate by Ad Group measures the percentage of users who visit a profile after clicking on a paid ad. It helps evaluate ad effectiveness in directing users to a profile.