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CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "CPM"?
CPM, or cost per mille, is a metric used in digital advertising to measure the cost of displaying an ad one thousand times. It is calculated by dividing the total cost of the ad campaign by the total number of impressions, and can be used to compare the cost-effectiveness of different ad campaigns. A lower CPM indicates that an advertiser is able to reach a larger audience for less money, while a higher CPM may indicate a more targeted or niche audience.
Example: A beauty brand running a TikTokAds campaign targeting women aged 18-30 with a CPM goal of $10 to increase awareness and drive website traffic.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM on the Performance screen
  6. 6
    Get CPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM
TikTok Ads integration with Databox Track CPM from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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