CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM using Databox, follow these steps:
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
Reach by Ad Group is a metric that indicates the total number of unique TikTok users who have seen an ad within a particular ad group during a specified time period. It helps measure the effectiveness of targeting and ad delivery strategies.
Real-time Conversions by Ad is a metric that shows the number of conversions that have happened as a result of your TikTokAds campaign in real-time, allowing you to measure and optimize the effectiveness of your ads.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
The Paid Shares by Ad Group metric shows the number of times users shared your ad after being served it through paid promotion, allowing you to optimize your ad groups for increased engagement and virality.