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TikTok Ads
CPM
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "CPM"?
CPM, or cost per mille, is a metric used in digital advertising to measure the cost of displaying an ad one thousand times. It is calculated by dividing the total cost of the ad campaign by the total number of impressions, and can be used to compare the cost-effectiveness of different ad campaigns. A lower CPM indicates that an advertiser is able to reach a larger audience for less money, while a higher CPM may indicate a more targeted or niche audience.
Example: A beauty brand running a TikTokAds campaign targeting women aged 18-30 with a CPM goal of $10 to increase awareness and drive website traffic.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track CPM in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put CPM on the Performance screen
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6Get CPM performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of CPM
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionCPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
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CategoryAdvertising
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Default FormatPrefixCurrency
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Cumulative SupportNo
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UnitsYes
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trenddecreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
Related Metrics
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TikTok Ads
CPM by Ad
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
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TikTok Ads
Clicks (All) by Ad Group
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
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TikTok Ads
CTR (All)
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
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TikTok Ads
Reach by Campaign
Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.
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TikTok Ads
CVR by Ad Group
The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
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TikTok Ads
Result by Ad Group
The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
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TikTok Ads
Paid Likes by Campaign
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
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TikTok Ads
CPA (SKAN) by Campaign
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion. SKAN metrics are data for iOS 14 Dedicated Campaigns.
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