DataboxDatabox Databox

TikTok Ads CPM

CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.

With Databox you can track all your metrics from various data sources in one place.

CPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPM"?
CPM, or cost per mille, is a metric used in digital advertising to measure the cost of displaying an ad one thousand times. It is calculated by dividing the total cost of the ad campaign by the total number of impressions, and can be used to compare the cost-effectiveness of different ad campaigns. A lower CPM indicates that an advertiser is able to reach a larger audience for less money, while a higher CPM may indicate a more targeted or niche audience.
Example: A beauty brand running a TikTokAds campaign targeting women aged 18-30 with a CPM goal of $10 to increase awareness and drive website traffic.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM on the Performance screen
  6. 6
    Get CPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track CPM from TikTok Ads in Databox GET STARTED

General

  • Description
    CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview