Paid Profile Visits by Ad tracks the number of visits to your profile on TikTok caused by your paid ads. This metric helps you understand how effective your ads are at driving traffic to your profile and increasing your brand visibility.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Profile Visits by Ad using Databox, follow these steps:
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
Real-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Profile Visits by Ad Group is a metric that measures the number of visits to a TikTok profile that resulted from a specific ad group's paid advertising efforts. It helps understand the effectiveness of each ad group's targeting and messaging in driving profile visits.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.