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TikTok Ads Conversion by Campaign

Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.

With Databox you can track all your metrics from various data sources in one place.

Conversion by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversion by Campaign"?
Conversion by Campaign is a TikTokAds metric that measures the number of times an ad campaign has led to a user taking a specific action on a website or app, such as making a purchase or filling out a form. It provides insights into the effectiveness of the ad campaign in driving desired user behavior. This metric is crucial for marketers as it helps to optimize ad campaigns for better ROI and identifies which campaigns are performing better at driving conversions and generating higher revenue.
Example: A fashion brand ran a campaign to promote their new collection and used Conversion by Campaign metric to track how many users made a purchase on their website after seeing the ad on TikTok.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion by Campaign on the Performance screen
  6. 6
    Get Conversion by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Conversion by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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