Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach by Campaign using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results. SKAN metrics are data for iOS 14 Dedicated Campaigns.