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TikTok Ads Reach by Campaign

Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.

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Reach by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach by Campaign"?
Reach by campaign is a metric that measures how many unique users have seen an ad campaign on TikTok over a specific time period. It indicates the overall visibility of the campaign and how many new potential customers have been exposed to the ad. This metric is essential for analyzing the effectiveness of the campaign, as it provides insights into the level of exposure and potential for engagement. The higher the reach, the greater the opportunity for the campaign to achieve its goals.
Example: A beauty brand wants to promote its new skincare line to a female audience aged 18-35 in the US. They use Reach by Campaign metric to see how many unique views their ad received within the set target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Reach by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach by Campaign on the Performance screen
  6. 6
    Get Reach by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Reach by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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