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TikTok Ads CPA by Ad Group

CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.

With Databox you can track all your metrics from various data sources in one place.

CPA by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPA by Ad Group"?
CPA by Ad Group is a performance metric that measures the average cost per acquisition (CPA) for each ad group in a campaign. This metric helps advertisers identify which ad groups are driving the most conversions at the lowest cost, allowing them to optimize their campaigns accordingly. A lower CPA by Ad Group indicates that an ad group is more efficient at driving conversions, while a higher CPA by Ad Group suggests that adjustments need to be made to improve performance. By monitoring CPA by Ad Group, advertisers can allocate their budget more effectively and maximize their return on investment (ROI).
Example: Example: The CPA by Ad Group metric can help identify which ad groups are generating the most conversions at the lowest cost, allowing for optimization of ad spend towards those high performing ad groups.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPA by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA by Ad Group on the Performance screen
  6. 6
    Get CPA by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA by Ad Group
TikTok Ads integration with Databox Track CPA by Ad Group from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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