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TikTok Ads CPA by Ad Group

CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.

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CPA by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPA by Ad Group"?
CPA by Ad Group is a performance metric that measures the average cost per acquisition (CPA) for each ad group in a campaign. This metric helps advertisers identify which ad groups are driving the most conversions at the lowest cost, allowing them to optimize their campaigns accordingly. A lower CPA by Ad Group indicates that an ad group is more efficient at driving conversions, while a higher CPA by Ad Group suggests that adjustments need to be made to improve performance. By monitoring CPA by Ad Group, advertisers can allocate their budget more effectively and maximize their return on investment (ROI).
Example: Example: The CPA by Ad Group metric can help identify which ad groups are generating the most conversions at the lowest cost, allowing for optimization of ad spend towards those high performing ad groups.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPA by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA by Ad Group on the Performance screen
  6. 6
    Get CPA by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPA by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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