CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPA by Ad Group using Databox, follow these steps:
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ads.
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
Real-time Conversions by Ad is a metric that shows the number of conversions that have happened as a result of your TikTokAds campaign in real-time, allowing you to measure and optimize the effectiveness of your ads.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.