CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPA by Ad Group using Databox, follow these steps:
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ads.
CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.
Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.