Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Profile Visit Rate by Campaign using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
Real-time CPA by Ad Group is a metric that shows the cost per action (CPA) of each ad group in real-time. It helps to evaluate the performance of individual ad groups and make necessary adjustments to optimize ad spend and improve conversion rates.
Real-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
Real-time CVR by Campaign is a metric that measures the conversion rate of a specific TikTok Ads campaign in real-time. It provides insights into the performance of a campaign and can be used to optimize ad spend and improve overall campaign performance.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.