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TikTok Ads Paid Profile Visit Rate by Campaign

Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.

With Databox you can track all your metrics from various data sources in one place.

Paid Profile Visit Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Profile Visit Rate by Campaign"?
The Paid Profile Visit Rate by Campaign is a metric used to measure the effectiveness of TikTok ad campaigns in driving paid visits to a brand's TikTok profile. It calculates the percentage of TikTok users who clicked on an ad and visited the advertiser's profile page. This metric helps advertisers understand the impact of their ad campaigns on audience engagement and the potential audience for their brand. A higher paid profile visit rate indicates that the ad content and targeting resonated well with the target audience, leading to increased interest and engagement with the brand.
Example: The Paid Profile Visit Rate by Campaign metric helped us understand which influencers were driving the most traffic to our brand's TikTok profile during our sponsored influencer campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Profile Visit Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Profile Visit Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Profile Visit Rate by Campaign on the Performance screen
  6. 6
    Get Paid Profile Visit Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Profile Visit Rate by Campaign
TikTok Ads integration with Databox Track Paid Profile Visit Rate by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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