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TikTok Ads Impressions by Ad

The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Ad"?
The Impressions by Ad metric measures the total number of times that an ad has been displayed to users on TikTok. It includes all instances where the ad has successfully loaded and appeared on a user's screen, whether or not the user interacted with the ad. This metric is important for assessing the reach and potential impact of an ad campaign, as it reflects how many people have had the opportunity to see the ad. However, it should be taken alongside other metrics such as click-through rates and conversion rates to fully understand the effectiveness of an ad.
Example: A beauty product brand wants to know how many times their ad was shown to users in a specific geographic location during a campaign period. They use the Impressions by Ad metric to measure this.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad on the Performance screen
  6. 6
    Get Impressions by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Impressions by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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