Paid Profile Visits by Campaign is a TikTokAds metric that measures the number of times users visited an advertiser's profile page via a specific campaign, to assess the effectiveness of the campaign in generating interest and driving traffic to the brand's profile.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Profile Visits by Campaign using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
Real-time CVR (conversion rate) by Ad is a metric that measures the percentage of clicks on an ad that resulted in a conversion (such as a sale or lead) within a short period of time, providing real-time feedback on ad effectiveness.
Paid Likes by Ad Group is a metric that measures the total number of likes that a particular ad group has received through paid advertising efforts on TikTok. It helps to track engagement and audience reactions to specific ad groups and optimize social media advertising strategies accordingly.
The Paid Comments metric measures the number of comments on a TikTokAds campaign that were paid for as part of an ad campaign, rather than organic comments generated by users.
The Paid Shares by Ad Group metric shows the number of times users shared your ad after being served it through paid promotion, allowing you to optimize your ad groups for increased engagement and virality.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.