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TikTok Ads
Paid Likes by Ad
Paid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Paid Likes by Ad"?
The Paid Likes by Ad metric on TikTokAds measures the number of likes generated by a specific ad. This metric is important for understanding the engagement level of an ad and how well it is resonating with the audience. It can also help advertisers identify which ads are performing well and optimize their campaigns accordingly. However, it's important to note that likes are not the only indicator of success and other metrics such as click-through rate and conversion rate should also be considered.
Example: A beauty brand used the Paid Likes by Ad metric to measure the effectiveness of their TikTokAds campaign for a new product launch. They saw a significant increase in likes on their videos compared to their organic content.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Paid Likes by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Likes by Ad using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Paid Likes by Ad on the Performance screen
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6Get Paid Likes by Ad performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Paid Likes by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionPaid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Conversion (SKAN)
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results. SKAN metrics are data for iOS 14 Dedicated Campaigns.
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