Paid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Likes by Ad using Databox, follow these steps:
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
CPM by Ad Group is a metric that measures the cost per thousand impressions for ads within a specific ad group. It can help you optimize your ad spend by identifying which ad groups are delivering the most cost-effective results.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.