Databox

TikTok Ads Paid Followers by Ad Group

Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.

With Databox you can track all your metrics from various data sources in one place.

Paid Followers by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Followers by Ad Group"?
The Paid Followers by Ad Group metric measures the number of individuals who follow or subscribe to an advertiser's TikTok channel or profile as a result of viewing ads served within a specific ad group. This metric is a key indicator of the effectiveness of a given ad group in driving audience engagement and can inform future targeting and messaging strategies. It is important to note that this metric only accounts for followers gained directly through ads, not from organic or other marketing efforts.
Example: A cosmetics brand can use the Paid Followers by Ad Group metric to track the effectiveness of their ads promoting their new makeup line, and see which ad groups are driving the most paid followers to their account.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Followers by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Followers by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Followers by Ad Group on the Performance screen
  6. 6
    Get Paid Followers by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Followers by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Paid Followers by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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