CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Ad using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
Reach by Ad Group is a metric that indicates the total number of unique TikTok users who have seen an ad within a particular ad group during a specified time period. It helps measure the effectiveness of targeting and ad delivery strategies.
Real-time CPA by Ad Group is a metric that shows the cost per action (CPA) of each ad group in real-time. It helps to evaluate the performance of individual ad groups and make necessary adjustments to optimize ad spend and improve conversion rates.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Followers is a metric that tracks the number of followers gained through paid advertising efforts on TikTok. It helps businesses measure the success of their campaigns and evaluate the return on investment for their ad spend.
The Paid Followers by Campaign metric measures the number of new followers gained through paid campaigns. It helps track the effectiveness of campaigns in increasing brand awareness and driving user engagement on TikTok.