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TikTok Ads CVR by Ad

CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.

With Databox you can track all your metrics from various data sources in one place.

CVR by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CVR by Ad"?
CVR (Conversion Rate) by Ad is a metric that measures the percentage of users who click on an ad and then complete a specific action or conversion, such as making a purchase or filling out a form. It helps advertisers gauge the effectiveness of their ad campaigns and identify the most successful ads. A higher CVR indicates that an ad is resonating well with the target audience, while a lower CVR suggests that adjustments may be needed to improve targeting, messaging or the landing page experience.
Example: A makeup brand ran an ad campaign promoting a new product line and used the CVR by Ad metric to track the conversion rate of each individual ad. They were able to identify which ad had the highest conversion rate and allocate more budget towards it, resulting in a 30% increase in sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CVR by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR by Ad on the Performance screen
  6. 6
    Get CVR by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR by Ad
TikTok Ads integration with Databox Track CVR by Ad from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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