Paid Comments by Ad is a TikTokAds metric that measures the number of comments on an ad that were paid for by the advertiser. It helps to determine the level of engagement generated by the ad and the effectiveness of the ad messaging.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Comments by Ad using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
Frequency by Ad metric measures how often an individual TikTok user views a particular ad. It helps advertisers evaluate the effectiveness of their ad campaign and avoid ad fatigue by limiting the number of times an ad is shown to the same audience.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
Real-time CPA by Ad Group is a metric that shows the cost per action (CPA) of each ad group in real-time. It helps to evaluate the performance of individual ad groups and make necessary adjustments to optimize ad spend and improve conversion rates.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.