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TikTok Ads Result Rate by Ad

The Result Rate metric in TikTokAds measures the percentage of times an ad resulted in a specific action, such as clicks or app downloads, out of the total number of times the ad was shown. It indicates the effectiveness of the ad in driving desired outcomes and can help optimize campaign performance.

With Databox you can track all your metrics from various data sources in one place.

Result Rate by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Result Rate by Ad"?
The Result Rate by Ad metric measures the effectiveness of an ad by calculating the percentage of times viewers took the desired action after seeing the ad. This could include clicking on a link, downloading an app, or making a purchase. A higher result rate indicates that the ad is resonating well with the target audience and motivating them to take action. This metric can help advertisers identify which ads are performing well and adjust their strategies accordingly. It is a valuable tool for measuring the impact and ROI of advertising campaigns on TikTok.
Example: A skincare brand can use Result Rate by Ad to measure the effectiveness of their ad campaigns, and determine which ad creatives are resonating the most with their target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Result Rate by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Result Rate by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Result Rate by Ad on the Performance screen
  6. 6
    Get Result Rate by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Result Rate by Ad
TikTok Ads integration with Databox Track Result Rate by Ad from TikTok Ads in Databox GET STARTED

Basics

  • Description
    The Result Rate metric in TikTokAds measures the percentage of times an ad resulted in a specific action, such as clicks or app downloads, out of the total number of times the ad was shown. It indicates the effectiveness of the ad in driving desired outcomes and can help optimize campaign performance.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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