Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Cost by Campaign using Databox, follow these steps:
Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.
The cost per click (CPC) by ad group metric measures the average amount an advertiser pays per click in each ad group, providing insight into ad performance and cost efficiency.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.
CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
Paid Profile Visits by Ad Group is a metric that measures the number of visits to a TikTok profile that resulted from a specific ad group's paid advertising efforts. It helps understand the effectiveness of each ad group's targeting and messaging in driving profile visits.