Cost per 1,000 People Reached by Campaign metric shows the average cost of reaching 1,000 people through a TikTokAds campaign. It helps measure effectiveness of your ad campaigns and optimize budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per 1,000 People Reached by Campaign using Databox, follow these steps:
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
Conversion by Ad is a performance metric that measures the number of conversions generated by an ad campaign, such as app installs, website visits or purchases. It helps to understand how effective an ad is in driving users towards achieving the desired action.
The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
The Real-time Result by Ad metric allows you to see the performance of your ad campaigns in real-time, providing instant feedback on key metrics such as impressions, clicks, and conversions. This allows you to quickly identify which ads are performing best and adjust your strategy accordingly.
Paid Comments by Ad Group is a TikTokAds metric that measures the total number of comments generated on ads within a specific ad group, which were paid for as part of a campaign. This metric reveals how engaging an ad group is, helping marketers determine which ads are resonating with audiences.