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TikTok Ads Result Rate

Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.

With Databox you can track all your metrics from various data sources in one place.

Result Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Result Rate"?
The result rate is a metric used to measure the effectiveness of an advertising campaign on TikTok. It calculates the percentage of times that a user's ad resulted in a desired action, such as a click-through to a landing page or the completion of a specific goal. A higher result rate indicates that the ad is resonating with the target audience and prompting them to take action, while a lower result rate may indicate that the ad needs to be adjusted or that the target audience needs to be refined.
Example: A beauty brand runs an ad campaign on TikTok featuring a new makeup line with a call-to-action to visit their website. The Result Rate metric measures the percentage of viewers who clicked the link and visited the website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Result Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Result Rate using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Result Rate on the Performance screen
  6. 6
    Get Result Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Result Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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TikTok Ads integration with Databox Track Result Rate from TikTok Ads in Databox GET STARTED

General

  • Description
    Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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