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TikTok Ads Result Rate

Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.

With Databox you can track all your metrics from various data sources in one place.

Result Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Result Rate"?
The result rate is a metric used to measure the effectiveness of an advertising campaign on TikTok. It calculates the percentage of times that a user's ad resulted in a desired action, such as a click-through to a landing page or the completion of a specific goal. A higher result rate indicates that the ad is resonating with the target audience and prompting them to take action, while a lower result rate may indicate that the ad needs to be adjusted or that the target audience needs to be refined.
Example: A beauty brand runs an ad campaign on TikTok featuring a new makeup line with a call-to-action to visit their website. The Result Rate metric measures the percentage of viewers who clicked the link and visited the website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Result Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Result Rate using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Result Rate on the Performance screen
  6. 6
    Get Result Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Result Rate
TikTok Ads integration with Databox Track Result Rate from TikTok Ads in Databox GET STARTED

Basics

  • Description
    Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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