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TikTok Ads Real-time CPA by Ad

Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.

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Real-time CPA by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Real-time CPA by Ad"?
Real-Time CPA (Cost Per Acquisition) is a TikTokAds metric that provides insights into the cost of each conversion in real-time. This metric is crucial for marketers as it helps them understand the efficiency of their campaigns by calculating the cost of each conversion they generate. Advertisers can use this metric to make decisions and optimize their campaigns on the fly, ensuring that they are getting the most from their ad spend. Real-time CPA gives a snapshot of the current state of the campaign and helps advertisers adjust their targeting, ad creative, and bidding strategy to achieve their objectives.
Example: A beauty brand uses Real-time CPA by Ad metric to track cost per acquisition for a summer campaign. The metric helps them allocate budget and optimize ads in real-time to achieve their desired ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Real-time CPA by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Real-time CPA by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Real-time CPA by Ad on the Performance screen
  6. 6
    Get Real-time CPA by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Real-time CPA by Ad
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Real-time CPA by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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