Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time CPA by Ad using Databox, follow these steps:
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Campaigns.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
The Paid Comments metric measures the number of comments on a TikTokAds campaign that were paid for as part of an ad campaign, rather than organic comments generated by users.
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.