DataboxDatabox Databox

TikTok Ads CPA by Campaign

CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.

With Databox you can track all your metrics from various data sources in one place.

CPA by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPA by Campaign"?
CPA (Cost per Acquisition) by Campaign is a key metric that measures the average cost required to acquire a new customer or conversion through a specific TikTokAds campaign. It takes into account all the costs incurred through a particular campaign, including ad spend, production costs, and management fees, and divides them by the number of conversions achieved. A lower CPA indicates better campaign performance, as it indicates that the campaign is effectively reaching and converting its target audience. By monitoring CPA by Campaign, advertisers can refine their targeting and optimize their ad strategies to improve their return on ad spend and achieve their marketing goals.
Example: A mobile gaming company used TikTokAds, with CPA by Campaign metric, to track their cost per acquisition for a new game they launched, resulting in a 20% decrease in user acquisition costs.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPA by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA by Campaign on the Performance screen
  6. 6
    Get CPA by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA by Campaign
TikTok Ads integration with Databox Track CPA by Campaign from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

Track all of your key business metrics from one screen

GET STARTED
Databox app preview