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TikTok Ads
Real-time CVR
Real-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Real-time CVR"?
Real-time CVR (Conversion Rate) is a metric that measures the percentage of users who clicked on a TikTok ad and completed a desired action, such as making a purchase or filling out a form, within a certain amount of time. It provides advertisers with insights into the effectiveness of their ad campaigns and can be used to optimize targeting, bidding, and creative strategies to improve conversion rates and overall campaign performance.
Example: Real-time CVR metric can help identify ad creative variations that are performing well vs those that aren't, allowing campaign managers to optimize their ad spend by allocating budget towards top-performing ad variants. #tiktokads
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Real-time CVR in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time CVR using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Real-time CVR on the Performance screen
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6Get Real-time CVR performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Real-time CVR
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionReal-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
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CategoryAdvertising
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Default FormatPercentage
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
Related Metrics
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TikTok Ads
Impressions by Ad Group
The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
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TikTok Ads
Impressions by Ad
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
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TikTok Ads
Clicks (All)
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
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TikTok Ads
Conversion
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
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TikTok Ads
Paid Followers by Campaign
The Paid Followers by Campaign metric measures the number of new followers gained through paid campaigns. It helps track the effectiveness of campaigns in increasing brand awareness and driving user engagement on TikTok.
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TikTok Ads
Paid Followers by Ad Group
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
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TikTok Ads
Paid Likes by Ad Group
Paid Likes by Ad Group is a metric that measures the total number of likes that a particular ad group has received through paid advertising efforts on TikTok. It helps to track engagement and audience reactions to specific ad groups and optimize social media advertising strategies accordingly.
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TikTok Ads
Conversion (SKAN) by Campaign
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes. SKAN metrics are data for iOS 14 Dedicated Campaigns.
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