Frequency by Ad metric measures how often an individual TikTok user views a particular ad. It helps advertisers evaluate the effectiveness of their ad campaign and avoid ad fatigue by limiting the number of times an ad is shown to the same audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad using Databox, follow these steps:
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Campaigns.
Cost per 1,000 People Reached by Campaign metric shows the average cost of reaching 1,000 people through a TikTokAds campaign. It helps measure effectiveness of your ad campaigns and optimize budget allocation.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
Real-time Conversions by Ad is a metric that shows the number of conversions that have happened as a result of your TikTokAds campaign in real-time, allowing you to measure and optimize the effectiveness of your ads.
Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
Paid Shares is a metric that measures the number of times users share your TikTok ad with their network after being incentivized or paid to do so. It helps you gauge the effectiveness of your influencer marketing campaigns.