Frequency by Ad metric measures how often an individual TikTok user views a particular ad. It helps advertisers evaluate the effectiveness of their ad campaign and avoid ad fatigue by limiting the number of times an ad is shown to the same audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad using Databox, follow these steps:
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ads.
CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
The Result by Ad metric measures the performance of an ad campaign by tracking the actions or conversions taken by users after being exposed to the ad. It allows advertisers to analyze the effectiveness of their ads and optimize future campaigns for better results.
Real-time Conversions is a metric used in TikTokAds that measures the number of conversions (e.g. purchases, sign-ups) that occurred within a specified time frame after a user interacted with an ad on the platform. It provides advertisers with insight into how effective their ads are in driving immediate results.
The Real-time Conversions by Ad Group metric is a measure of the number of conversions generated by an ad group in real-time. It helps advertisers to monitor the immediate impact of their ads on audience behavior and optimize their campaigns accordingly.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.