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TikTok Ads Paid Profile Visit Rate

Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.

With Databox you can track all your metrics from various data sources in one place.

Paid Profile Visit Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Profile Visit Rate"?
Paid Profile Visit Rate is a TikTok Ads metric that measures the number of paid ad clicks that result in users visiting your profile. This metric is important because it helps to assess the effectiveness of your ads in attracting users to your profile. By tracking the Paid Profile Visit Rate, advertisers can adjust their ad targeting or creative to ensure that they are reaching the right audience and encouraging engagement with their brand. Ultimately, a high Paid Profile Visit Rate means that users are interested in your brand and are taking steps to learn more about it, which can lead to increased conversions and sales.
Example: A beauty brand found that using the Paid Profile Visit Rate metric helped them measure the effectiveness of their TikTok ads in driving traffic to their profile and ultimately increasing sales.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Paid Profile Visit Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Profile Visit Rate using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Profile Visit Rate on the Performance screen
  6. 6
    Get Paid Profile Visit Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Profile Visit Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Paid Profile Visit Rate from TikTok Ads in Databox GET STARTED

General

  • Description
    Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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