Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
The cost per click (CPC) by ad group metric measures the average amount an advertiser pays per click in each ad group, providing insight into ad performance and cost efficiency.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
The Real-time Conversions by Ad Group metric is a measure of the number of conversions generated by an ad group in real-time. It helps advertisers to monitor the immediate impact of their ads on audience behavior and optimize their campaigns accordingly.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
Paid Comments by Ad is a TikTokAds metric that measures the number of comments on an ad that were paid for by the advertiser. It helps to determine the level of engagement generated by the ad and the effectiveness of the ad messaging.