Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
Cost per 1,000 People Reached by Campaign metric shows the average cost of reaching 1,000 people through a TikTokAds campaign. It helps measure effectiveness of your ad campaigns and optimize budget allocation.
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
The average cost for each result from your ad during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.