Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
"Clicks by Ad" is a metric that measures the number of times users have clicked on a specific ad within a given time frame. It helps quantify the ad's effectiveness in driving user engagement and can help optimize ad placements.
Cost per 1,000 People Reached is the amount of money spent on a TikTok Ads campaign to reach 1,000 unique users on the platform. It helps measure the efficiency and effectiveness of your ad spend in reaching your target audience.
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
Paid Profile Visits by Campaign is a TikTokAds metric that measures the number of times users visited an advertiser's profile page via a specific campaign, to assess the effectiveness of the campaign in generating interest and driving traffic to the brand's profile.
Paid Profile Visit Rate by Ad Group measures the percentage of users who visit a profile after clicking on a paid ad. It helps evaluate ad effectiveness in directing users to a profile.