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TikTok Ads Impressions by Campaign

Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Campaign"?
Impressions by Campaign is a metric that shows the total number of times your TikTokAds campaign's ads were viewed by users during a specific time period. It indicates how often your ads are being shown to your target audience. This metric is a key performance indicator for measuring the visibility and reach of your ads. It helps to evaluate the effectiveness of your campaign in terms of generating awareness, creating interest, and driving traffic to your website or app. It is important to track Impressions by Campaign on a regular basis and optimize your campaign based on the data to maximize your ad performance.
Example: An advertiser wants to see how many times their ad was displayed to users on TikTok during a specific campaign period and uses Impressions by Campaign metric to measure its success.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Campaign on the Performance screen
  6. 6
    Get Impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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TikTok Ads integration with Databox Track Impressions by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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