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TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
CVR
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "CVR"?
CVR, or Conversion Rate, is a digital advertising metric that measures the percentage of users who take a desired action (such as a purchase or sign-up) after clicking on an ad. It helps assess the effectiveness of the ad in achieving its goals and can inform targeting and optimization strategies. A high CVR indicates that the ad is resonating well with the target audience and driving desired actions, while a low CVR may suggest the need for adjustments to the ad or landing page.
Example: A skincare brand used the CVR metric to measure the percentage of users who clicked on their ad and then proceeded to purchase their product within 24 hours on TikTok, resulting in increased ROI.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track CVR in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put CVR on the Performance screen
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6Get CVR performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of CVR
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads CVR included in Dashboard Templates 1
TikTok Ads CVR included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
General
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DescriptionCVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalNo
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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TikTok Ads
Campaign
CPM (cost per thousand impressions) by Campaign is a metric that measures the cost of reaching 1,000 people through a particular ad campaign on TikTok. It calculates the cost of each ad impression and helps advertisers compare the efficiency of different campaigns to determine which ones are yielding the best results.
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TikTok Ads
Ad
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
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TikTok Ads
Ad
"Clicks by Ad" is a metric that measures the number of times users have clicked on a specific ad within a given time frame. It helps quantify the ad's effectiveness in driving user engagement and can help optimize ad placements.
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TikTok Ads
Ad
Frequency by Ad metric measures how often an individual TikTok user views a particular ad. It helps advertisers evaluate the effectiveness of their ad campaign and avoid ad fatigue by limiting the number of times an ad is shown to the same audience.
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TikTok Ads
Campaign
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
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TikTok Ads
Ad Group
Real-time CVR by Ad Group is a performance metric that measures the conversion rate of a specific ad group in real-time. It helps to optimize ad spend and adjust ad strategies based on the data to achieve maximum ROI.
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TikTok Ads
Campaign
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
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TikTok Ads
Paid Profile Visits
Paid Profile Visits shows the number of times an ad has prompted users to visit a TikTok profile through clicks or views. It helps evaluate the effectiveness of ad campaigns in driving profile visits and increasing brand visibility.
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