CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR using Databox, follow these steps:
Get a high level overview of the performance of your TikTok Ads account.
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
Real-time Conversions by Ad is a metric that shows the number of conversions that have happened as a result of your TikTokAds campaign in real-time, allowing you to measure and optimize the effectiveness of your ads.
Real-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
Paid Likes by Ad Group is a metric that measures the total number of likes that a particular ad group has received through paid advertising efforts on TikTok. It helps to track engagement and audience reactions to specific ad groups and optimize social media advertising strategies accordingly.
Paid Profile Visits by Ad tracks the number of visits to your profile on TikTok caused by your paid ads. This metric helps you understand how effective your ads are at driving traffic to your profile and increasing your brand visibility.
Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.