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CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "CVR"?
CVR, or Conversion Rate, is a digital advertising metric that measures the percentage of users who take a desired action (such as a purchase or sign-up) after clicking on an ad. It helps assess the effectiveness of the ad in achieving its goals and can inform targeting and optimization strategies. A high CVR indicates that the ad is resonating well with the target audience and driving desired actions, while a low CVR may suggest the need for adjustments to the ad or landing page.
Example: A skincare brand used the CVR metric to measure the percentage of users who clicked on their ad and then proceeded to purchase their product within 24 hours on TikTok, resulting in increased ROI.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CVR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR on the Performance screen
  6. 6
    Get CVR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR
TikTok Ads integration with Databox Track CVR from TikTok Ads in Databox GET STARTED

TikTok Ads CVR included in Dashboard Templates 1

  • Live view

    TikTok Ads Account Overview

    Get a high level overview of the performance of your TikTok Ads account.

    TikTok Ads

TikTok Ads CVR included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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