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TikTok Ads CTR by Campaign

CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.

With Databox you can track all your metrics from various data sources in one place.

CTR by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CTR by Campaign"?
CTR by Campaign is a metric that measures the effectiveness of a TikTok Ads campaign by evaluating the click-through rate for each individual campaign. The CTR is calculated by dividing the number of clicks a campaign receives by the number of impressions it generates. A high CTR indicates that the campaign is resonating well with the target audience and driving engagement. By tracking CTR by Campaign, marketers can identify which campaigns are performing well and optimize accordingly to maximize their ad spend and reach their advertising goals.
Example: A fitness brand ran two separate campaigns with different ad creatives, targeting similar audiences. They compared the CTR by Campaign metric to see which campaign had a higher engagement rate, and allocated ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign on the Performance screen
  6. 6
    Get CTR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign
TikTok Ads integration with Databox Track CTR by Campaign from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, allTime, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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