Real-time CPA (Cost per Acquisition) by Campaign is a metric that shows the average cost incurred to acquire a customer for a specific campaign in real-time. It helps to monitor and optimize campaigns to achieve the desired outcome efficiently.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Real-time CPA by Campaign using Databox, follow these steps:
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
The Clicks by Campaign metric shows the number of clicks received on your ads within each campaign. It helps measure the effectiveness of your campaigns and identify which campaigns are driving the most traffic to your landing pages.
CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
Reach by Ad is a metric that tells you the number of unique users who saw your ad at least once. It helps you measure the potential size of your audience.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.