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TikTok Ads Paid Likes

Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Paid Likes 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Likes"?
Paid Likes is a metric used to measure the number of times users have clicked the "like" button on your TikTok Ads. It indicates the level of engagement your content receives and the effectiveness of your advertising strategy on TikTok. A higher number of Paid Likes means that your content is resonating well with your target audience, leading to increased engagement, awareness, and potentially, conversions. However, it's essential to keep in mind that Paid Likes alone doesn't necessarily guarantee success. A well-rounded marketing approach that combines multiple metrics should be used to determine the overall performance of your TikTok Ads.
Example: A cosmetic brand running a TikTokAds campaign can use the Paid Likes metric to measure engagement on their promoted video and see how many of those likes have come from paid promotion. This can help them understand the effectiveness of their campaign in terms of driving engagement and raising brand awareness.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Paid Likes in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Likes using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Likes on the Performance screen
  6. 6
    Get Paid Likes performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Likes
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Paid Likes from TikTok Ads in Databox GET STARTED

TikTok Ads Paid Likes included in Dashboard Templates 1

  • Live view

    TikTok Ads Engagement Overview

    Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.

    TikTok Ads

General

  • Description
    Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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