Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Likes using Databox, follow these steps:
Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.
Total Cost by Campaign is the sum of all costs incurred for a specific advertising campaign on TikTok, including ad creation, targeting, and distribution expenses.
CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
The Real-time Cost Per Result by Ad Group metric measures the cost per desired action taken by users on your ads in real-time, at the ad group level, allowing you to quickly adjust budgets and targeting for optimal performance.
Paid Followers by Ad Group is a metric that measures the number of new followers gained through paid advertising campaigns, broken down by ad group.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.