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TikTok Ads CPA by Ad

CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.

With Databox you can track all your metrics from various data sources in one place.

CPA by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPA by Ad"?
CPA by Ad is a metric used in TikTokAds that measures the cost per action taken by users who interact with an ad. This metric is important for determining the effectiveness of an ad and its ability to generate conversions such as app installs, website visits, or purchases. It takes into account all the costs associated with the ad and divides it by the number of actions taken by users. CPA by Ad helps advertisers optimize their campaigns by identifying the best performing ads and targeting options, ultimately leading to better ROI.
Example: A beauty brand wants to know how much they spend on ads per conversion. They use CPA by Ad metric to see which ads result in the most cost-effective conversions, allowing them to optimize their ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPA by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA by Ad on the Performance screen
  6. 6
    Get CPA by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA by Ad
TikTok Ads integration with Databox Track CPA by Ad from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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