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TikTok Ads Impressions by Ad Group

The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Ad Group"?
The Impressions by Ad Group metric measures the number of times an ad from a particular Ad Group has been seen by a user on their TikTok feed or video page. This metric is crucial in determining the reach and visibility of an ad campaign and provides insights into which Ad Groups are performing well. By monitoring and optimizing Impressions by Ad Group, advertisers can improve the overall success and ROI of their TikTokAds campaigns.
Example: A sports equipment brand runs multiple ad groups on TikTokAds for their latest product launch. They use the Impressions by Ad Group metric to analyze which ad group garnered the most views and adjust their advertising strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad Group on the Performance screen
  6. 6
    Get Impressions by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Impressions by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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