The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Result by Ad Group using Databox, follow these steps:
Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
Clicks by Ad Group is a metric that measures the total number of clicks received by each ad group in a TikTokAds campaign. It helps advertisers understand which ad groups are performing well and which ones need improvement, allowing them to optimize their campaigns accordingly.
CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
Paid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
Paid Comments by Ad is a TikTokAds metric that measures the number of comments on an ad that were paid for by the advertiser. It helps to determine the level of engagement generated by the ad and the effectiveness of the ad messaging.
Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion. SKAN metrics are data for iOS 14 Dedicated Campaigns.