The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Result by Ad Group using Databox, follow these steps:
CTR (Click-Through Rate) is a metric that measures the number of clicks an ad receives divided by the number of times it was shown. It is used to assess the effectiveness of an ad and its relevance to the audience. A higher CTR indicates better engagement.
Reach by Ad Group is a metric that indicates the total number of unique TikTok users who have seen an ad within a particular ad group during a specified time period. It helps measure the effectiveness of targeting and ad delivery strategies.
CPA by Ad Group is a metric that measures the cost incurred to acquire a conversion for a particular ad group. It helps advertisers understand which ad groups are performing better or worse in terms of cost-efficient conversions.
CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
Real-time Conversions is a metric used in TikTokAds that measures the number of conversions (e.g. purchases, sign-ups) that occurred within a specified time frame after a user interacted with an ad on the platform. It provides advertisers with insight into how effective their ads are in driving immediate results.
Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.
Real-time CVR (conversion rate) by Ad is a metric that measures the percentage of clicks on an ad that resulted in a conversion (such as a sale or lead) within a short period of time, providing real-time feedback on ad effectiveness.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.