The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Result by Ad Group using Databox, follow these steps:
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
Reach by Campaign is a performance metric that measures the total number of unique TikTok users who have viewed or interacted with an ad campaign during a given time frame.
Real-time CVR is a key performance metric that helps track the conversion rate of an ad campaign in real-time, allowing for quick adjustments to optimize ad performance.
Paid Shares by Ad is a TikTokAds metric that measures the number of times users shared an ad and the corresponding cost. It helps gauge the effectiveness of ad content in encouraging sharing.
Paid Profile Visits by Campaign is a TikTokAds metric that measures the number of times users visited an advertiser's profile page via a specific campaign, to assess the effectiveness of the campaign in generating interest and driving traffic to the brand's profile.
Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.