Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach using Databox, follow these steps:
CPC (Cost Per Click) is a metric that measures the cost an advertiser pays each time a user clicks on their ad on TikTok. It is calculated by dividing the total cost of the ad by the number of clicks received.
Impressions by Campaign refers to the total number of times an ad was displayed to TikTok users as part of a particular campaign. It is a key metric for measuring the reach of a campaign and the overall effectiveness of ad targeting and creative strategies.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ads.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
The Real-time Cost Per Result by Ad Group metric measures the cost per desired action taken by users on your ads in real-time, at the ad group level, allowing you to quickly adjust budgets and targeting for optimal performance.
The Paid Followers by Campaign metric measures the number of new followers gained through paid campaigns. It helps track the effectiveness of campaigns in increasing brand awareness and driving user engagement on TikTok.
Paid Profile Visit Rate is a TikTokAds metric that measures the proportion of people who clicked on your ad and then visited your profile. It helps gauge audience interest and engagement with your brand beyond the initial ad interaction.