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TikTok Ads Reach

Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.

With Databox you can track all your metrics from various data sources in one place.

Reach 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach"?
The Reach metric in TikTok Ads refers to the number of individual people who see your ad. It is the total number of unique users who were shown your ad at least once during a given campaign. Reach helps advertisers to measure the potential audience size and exposure for their ad campaigns. It is an important metric for evaluating the effectiveness of your ad targeting, creative content and budget allocation. Advertisers can use Reach to determine if their campaigns are reaching their intended audience and adjust their strategy accordingly to increase engagement and conversions.
Example: A company wants to reach a large audience with their new product launch, so they utilize the Reach metric to measure how many unique users were exposed to their TikTok ads during the campaign period.
This metric has one or more equivalents:
Facebook Ads integration with Databox Reach
Instagram Business integration with Databox Reach

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Reach in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach on the Performance screen
  6. 6
    Get Reach performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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TikTok Ads integration with Databox Track Reach from TikTok Ads in Databox GET STARTED

General

  • Description
    Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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