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TikTok Ads Reach

Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.

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Reach 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Reach"?
The Reach metric in TikTok Ads refers to the number of individual people who see your ad. It is the total number of unique users who were shown your ad at least once during a given campaign. Reach helps advertisers to measure the potential audience size and exposure for their ad campaigns. It is an important metric for evaluating the effectiveness of your ad targeting, creative content and budget allocation. Advertisers can use Reach to determine if their campaigns are reaching their intended audience and adjust their strategy accordingly to increase engagement and conversions.
Example: A company wants to reach a large audience with their new product launch, so they utilize the Reach metric to measure how many unique users were exposed to their TikTok ads during the campaign period.
This metric has one or more equivalents:
Facebook Ads integration with Databox Reach
Instagram Business integration with Databox Reach

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Reach in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach on the Performance screen
  6. 6
    Get Reach performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Reach from TikTok Ads in Databox GET STARTED

Basics

  • Description
    Reach metric is the total number of unique users who view an ad or content. It measures the size of the audience that sees or interacts with the ad or content, which is a key factor for advertisers in determining the impact and effectiveness of their campaigns.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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