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TikTok Ads CVR by Ad Group

The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.

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CVR by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CVR by Ad Group"?
The CVR by Ad Group metric, or Conversion Rate by Ad Group, measures the percentage of ad clicks that result in a desired action, such as a sale or lead submission, on a specific ad group level. This metric helps advertisers understand which ad groups are performing well and driving conversions, and which ones may need optimization. By tracking and analyzing CVR by Ad Group data, TikTokAds experts can make informed decisions about budget allocation and ad creative to improve overall campaign performance.
Example: Ad Group A has a higher CVR than Ad Group B, leading to fewer wasted ad spend and higher ROI for the campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CVR by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR by Ad Group on the Performance screen
  6. 6
    Get CVR by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CVR by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    The CVR by Ad Group metric in TikTokAds tracks the Conversion Rate of each Ad Group, showing the percentage of users who completed a desired action on your website after clicking on an ad within that specific ad group.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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