Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad Group using Databox, follow these steps:
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
CPA (Cost per Acquisition) is an advertising metric on TikTokAds that measures the amount spent per conversion, such as a purchase or form submission. It helps understand the effectiveness of ad campaigns and optimize for better performance.
CVR (Conversion Rate) by Ad is a metric that measures the rate at which users who interact with an ad end up converting, or taking a desired action (such as making a purchase or filling out a form). It helps to evaluate ad effectiveness and make data-driven optimizations to improve overall campaign performance.
The Result by Ad metric measures the performance of an ad campaign by tracking the actions or conversions taken by users after being exposed to the ad. It allows advertisers to analyze the effectiveness of their ads and optimize future campaigns for better results.
Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
Paid Followers is a metric that tracks the number of followers gained through paid advertising efforts on TikTok. It helps businesses measure the success of their campaigns and evaluate the return on investment for their ad spend.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.
The Paid Shares by Ad Group metric shows the number of times users shared your ad after being served it through paid promotion, allowing you to optimize your ad groups for increased engagement and virality.