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TikTok Ads Cost per 1,000 People Reached

Cost per 1,000 People Reached is the amount of money spent on a TikTok Ads campaign to reach 1,000 unique users on the platform. It helps measure the efficiency and effectiveness of your ad spend in reaching your target audience.

With Databox you can track all your metrics from various data sources in one place.

Cost per 1,000 People Reached 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per 1,000 People Reached"?
The Cost per 1,000 People Reached metric, also known as CPM, is a measure of how much it costs to reach 1,000 people with your ad. This metric is calculated by dividing the total cost of the ad campaign by the number of impressions, or views, the ad receives, then multiplying that by 1,000. Understanding your CPM can help you optimize your ad spend by identifying which ads are most effective at reaching your target audience. A lower CPM indicates that your ad is cost-effective and reaching more people for less money.
Example: A beauty brand targets females aged 18-25 in the US with a new product ad campaign. They achieve a Cost per 1,000 People Reached of $8. This allows them to accurately estimate the campaign budget required to achieve the desired reach and adjust their targeting strategy if required.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per 1,000 People Reached in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per 1,000 People Reached using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per 1,000 People Reached on the Performance screen
  6. 6
    Get Cost per 1,000 People Reached performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per 1,000 People Reached
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Cost per 1,000 People Reached from TikTok Ads in Databox GET STARTED

General

  • Description
    Cost per 1,000 People Reached is the amount of money spent on a TikTok Ads campaign to reach 1,000 unique users on the platform. It helps measure the efficiency and effectiveness of your ad spend in reaching your target audience.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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