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TikTok Ads Conversion by Ad Group

Conversion by Ad Group is a metric that measures the number of conversions (such as purchases or sign-ups) generated by a specific ad group in a TikTokAds campaign. It helps evaluate the performance of ad groups and optimize them for better results.

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Conversion by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversion by Ad Group"?
The Conversion by Ad Group metric in TikTokAds measures the number of conversions generated by an ad group. A conversion is recorded when a user takes a desired action, such as making a purchase or filling out a form, after seeing an ad. The metric allows advertisers to optimize ad performance by identifying which ad groups are driving the most conversions and making adjustments accordingly. This helps advertisers allocate budget effectively while maximizing their return on investment.
Example: A beauty brand used Conversion by Ad Group to determine which ad group was most effective in driving sales of a new mascara product. They were able to allocate more budget towards the top-performing ad group, resulting in a 25% increase in online sales of the mascara.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion by Ad Group on the Performance screen
  6. 6
    Get Conversion by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Conversion by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Conversion by Ad Group is a metric that measures the number of conversions (such as purchases or sign-ups) generated by a specific ad group in a TikTokAds campaign. It helps evaluate the performance of ad groups and optimize them for better results.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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