The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (All) by Ad Group using Databox, follow these steps:
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
Frequency by Campaign measures the average number of times a viewer has seen an ad within a specific campaign, indicating how often the ad is being shown to the same audience, helping evaluate the relevance and effectiveness of an ad.
CVR by Campaign measures the Conversion Rate (CVR) of a specific advertising campaign on TikTok, which represents the percentage of users who took the desired action (i.e., converted) out of the total number of users who viewed the ad. It helps to determine the effectiveness of a campaign in driving conversions.
The Result by Ad Group metric shows the performance of a specific ad group in terms of the desired action taken by the audience, such as clicks, installs, or purchases. This metric helps to measure the effectiveness of each ad group and optimize future campaigns accordingly.
The Paid Likes by Campaign metric is a measure of the number of times users "liked" a TikTok ad within a specific campaign, which was achieved through paid promotion. It indicates how engaging an ad is to the target audience and can inform future ad strategies.
Paid Shares by Campaign is a metric that measures the number of times your TikTok ad was shared by users who saw it, after clicking on it. It shows how effectively your ad content resonated with viewers and encourages them to spread the word on your behalf.
Paid Profile Visit Rate by Campaign is a conversion metric that measures the percentage of users who clicked on a TikTok ad, visited the advertiser's profile, and took further action. It helps assess how engaging and effective the ad is in attracting potential customers.