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TikTok Ads CPM by Ad

CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.

With Databox you can track all your metrics from various data sources in one place.

CPM by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CPM by Ad"?
CPM, or cost per mille, is a popular advertising metric that measures how much it costs to show an ad 1,000 times. It's calculated by dividing the total cost of the ad campaign by the total number of impressions and multiplying the result by 1,000. CPM is a useful metric for comparing the cost-effectiveness of different advertising channels and campaigns. A lower CPM means that an advertiser is paying less to reach their target audience. TikTokAds uses CPM as a key metric to help businesses optimize their ad spend and maximize their returns.
Example: A makeup brand targeting 18-25-year-olds with a video ad campaign spent $5,000 and received 2 million impressions, resulting in a CPM of $2.50 per 1,000 ad views.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPM by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM by Ad on the Performance screen
  6. 6
    Get CPM by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM by Ad
TikTok Ads integration with Databox Track CPM by Ad from TikTok Ads in Databox GET STARTED

Basics

  • Description
    CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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