CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad using Databox, follow these steps:
Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
The Impressions by Ad metric measures the number of times an ad is displayed on a user's screen. It helps advertisers evaluate the reach and visibility of their campaign on TikTok.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
Paid Comments by Ad Group is a TikTokAds metric that measures the total number of comments generated on ads within a specific ad group, which were paid for as part of a campaign. This metric reveals how engaging an ad group is, helping marketers determine which ads are resonating with audiences.