CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions. It is commonly used in digital advertising to measure the cost effectiveness of an ad campaign and to compare different ad formats or platforms. In TikTokAds, CPM represents the average cost of showing an ad to 1,000 users and can vary depending on factors such as targeting, audience, ad placement, and bidding strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Ad using Databox, follow these steps:
The Impressions by Ad Group metric refers to the total number of times an ad within a specific ad group was shown to TikTok users, regardless of whether or not they interacted with it. It helps advertisers track the reach of their ads and determine their overall impact.
Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.
Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
The percentage of results you achieved out of all of the views/clicks on your ads during the specified Date Range split up by Ad Groups. The total count is based on when the conversion actually happened.
The Paid Followers by Campaign metric measures the number of new followers gained through paid campaigns. It helps track the effectiveness of campaigns in increasing brand awareness and driving user engagement on TikTok.
Paid Comments by Campaign is a metric that measures the number of comments received on a TikTok ad campaign that an advertiser pays for, helping to track the engagement and success of their ad content.
Paid Shares by Campaign is a metric that measures the number of times your TikTok ad was shared by users who saw it, after clicking on it. It shows how effectively your ad content resonated with viewers and encourages them to spread the word on your behalf.
Paid Profile Visit Rate measures the number of times a TikTok user visited a brand's profile page after seeing an ad. This metric helps gauge the effectiveness of ad targeting and creative in driving user engagement with a brand.