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TikTok Ads Cost per 1,000 People Reached by Ad Group

Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.

With Databox you can track all your metrics from various data sources in one place.

Cost per 1,000 People Reached by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per 1,000 People Reached by Ad Group"?
Cost per 1,000 People Reached by Ad Group represents the average cost incurred by an advertiser to reach 1,000 people through an ad campaign on TikTok. It is a key metric that helps measure the ad campaign's efficiency by providing insights into how well the ads are resonating with the target audience. A lower cost per 1,000 people reached indicates a more cost-effective campaign while a higher cost means that the advertiser is spending more to reach the same number of people. It is an essential metric to track to optimize ad campaigns for better performance and ROI.
Example: A clothing brand ran an ad campaign on TikTok targeting 18-24-year-olds in the US. They used the Cost per 1,000 People Reached metric to evaluate the effectiveness of their ad group in reaching their target audience and optimizing their ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per 1,000 People Reached by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per 1,000 People Reached by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per 1,000 People Reached by Ad Group on the Performance screen
  6. 6
    Get Cost per 1,000 People Reached by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per 1,000 People Reached by Ad Group
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Cost per 1,000 People Reached by Ad Group from TikTok Ads in Databox GET STARTED

Basics

  • Description
    Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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