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TikTok Ads Cost per 1,000 People Reached by Ad Group

Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.

With Databox you can track all your metrics from various data sources in one place.

Cost per 1,000 People Reached by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per 1,000 People Reached by Ad Group"?
Cost per 1,000 People Reached by Ad Group represents the average cost incurred by an advertiser to reach 1,000 people through an ad campaign on TikTok. It is a key metric that helps measure the ad campaign's efficiency by providing insights into how well the ads are resonating with the target audience. A lower cost per 1,000 people reached indicates a more cost-effective campaign while a higher cost means that the advertiser is spending more to reach the same number of people. It is an essential metric to track to optimize ad campaigns for better performance and ROI.
Example: A clothing brand ran an ad campaign on TikTok targeting 18-24-year-olds in the US. They used the Cost per 1,000 People Reached metric to evaluate the effectiveness of their ad group in reaching their target audience and optimizing their ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per 1,000 People Reached by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per 1,000 People Reached by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per 1,000 People Reached by Ad Group on the Performance screen
  6. 6
    Get Cost per 1,000 People Reached by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per 1,000 People Reached by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Cost per 1,000 People Reached by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Cost per 1,000 people reached by ad group is a metric that measures the cost-effective way of reaching a thousand people through an ad campaign on TikTok. It helps to optimize ad budget by evaluating the cost per 1,000 impressions in an ad group.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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