The cost per click (CPC) by ad group metric measures the average amount an advertiser pays per click in each ad group, providing insight into ad performance and cost efficiency.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Ad Group using Databox, follow these steps:
CPC (Cost Per Click) is a metric that measures the cost an advertiser pays each time a user clicks on their ad on TikTok. It is calculated by dividing the total cost of the ad by the number of clicks received.
CPM or Cost per Thousand Impressions is a metric used in digital advertising to measure the cost of displaying an ad one thousand times on a particular platform or network.
The Clicks by Campaign metric shows the number of clicks received on your ads within each campaign. It helps measure the effectiveness of your campaigns and identify which campaigns are driving the most traffic to your landing pages.
Clicks by Ad Group is a metric that measures the total number of clicks received by each ad group in a TikTokAds campaign. It helps advertisers understand which ad groups are performing well and which ones need improvement, allowing them to optimize their campaigns accordingly.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ad Groups.
CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
Real-time Conversions by Ad is a metric that shows the number of conversions that have happened as a result of your TikTokAds campaign in real-time, allowing you to measure and optimize the effectiveness of your ads.