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TikTok Ads Reach by Ad

Reach by Ad is a metric that tells you the number of unique users who saw your ad at least once. It helps you measure the potential size of your audience.

With Databox you can track all your metrics from various data sources in one place.

Reach by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach by Ad"?
"Reach by Ad" is a metric in TikTokAds that measures the number of unique users who have seen your ad at least once during a given period of time. This metric tells you how many people were exposed to your ad and helps you understand the potential impact of your campaign. It is a crucial metric for measuring the effectiveness of your ad and can help you optimize your targeting and ad creative to reach your intended audience. A high reach by ad score means that your ad is getting seen by more people, which can lead to higher brand awareness and increased sales.
Example: A beauty brand ran a Sponsored Hashtag Challenge campaign on TikTok, measuring the Reach by Ad metric to determine the number of unique users that their ad reached while promoting a new product launch.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Reach by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach by Ad using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach by Ad on the Performance screen
  6. 6
    Get Reach by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track Reach by Ad from TikTok Ads in Databox GET STARTED

General

  • Description
    Reach by Ad is a metric that tells you the number of unique users who saw your ad at least once. It helps you measure the potential size of your audience.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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